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"China has a vast market and huge potential. With the advantages of raw materials and policies, the production of domestic hot melt adhesives is expected to reach about 1.15 million tons by 2023, accounting for 40% of global consumption. China will become a global hot melt adhesives production base." Reporters learned from the recently held China Hot Melt Adhesive Professional Summit Forum in 2019.

Yang Xun, deputy director and secretary-general of China Adhesive and Adhesive tape Industry Association, said that in 2018, China's total production of hot melt adhesives reached 103.17 million tons, an increase of 9.85% over 2017, far exceeding China's GDP growth rate of 6.6%, and became a new material industry worthy of the encouragement and support of national policies. China's economy is resilient and has great market potential. Hot melt adhesives will develop rapidly in the fields of automatic packaging, Internet express bags, disposable sanitary materials, automobiles, buildings and interior decoration, convenient packaging, etc. Hot melt adhesives in mainland China will continue to grow at a relatively high rate of 8%-10% in 2019.

According to Yang Xun, after 30 years of research and practice in China's hot melt adhesives industry, more than 20 products have been subdivided, and fierce competition in the market promotes continuous innovation. According to incomplete statistics, 2161 patents for hot melt adhesives and related inventions in China and 495 patents in the United States were published after September 30, 2001. With the improvement of process control and efficiency, viscometer, tensioner, oven and coating machine have been localized, and rheometer and coating machine have been standardized.

Wu Yongsheng, technical director of Foshan Nanbao Goldman Sachs High Material Co., Ltd., believes that China's hot melt adhesives technology is generally at the advanced level in the world. All kinds of hot melt adhesives such as SBS and SIS polyether polyols have been produced domestically. Most hot melt adhesives are well supplied domestically with good quality and low price. However, in the global competition, China's hot melt adhesives industry still faces the problems of insufficient brand, backward international layout and lack of international talents. It needs to do well in performance, quality and cost.

In the view of Zhao Qingfang, director of the Hot Melt Adhesive Professional Committee and general manager of Hangzhou Renhe Hot Melt Adhesive Co., Ltd., high performance hot melt adhesives represent one of the trends in the development of hot melt adhesives. In 2018, the sales volume of PRU reactive hot melt adhesives with high performance in China increased by an astonishing 40% compared with 2017. Therefore, domestic production enterprises should develop high performance hot melt adhesives.

Experts point out that the individualization and differentiation of products will be the key for enterprises to gain a firm foothold in the market. With the increasing diversification of market demand, the emerging consumption in mainland China reflects the demand of higher grade and personalized customization. The application fields of hot melt adhesives are constantly subdivided and expanded, and the variety of products is constantly increasing. This will also force the hot melt adhesives enterprises to go on the road of product personalized development, and force the industrial restructuring and upgrading of hot melt adhesives.